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Article: Launching a New Wave of Conscious Haircare

Launching a New Wave of Conscious Haircare

Launching a New Wave of Conscious Haircare

Introducing Our Brand New Trio of Hair Treatments & Styling Products

We’ve been pretty busy lately with our sustainable evolution in the haircare section of your local Woolworths. And as such, we’ve noticed just how vital sustainability has become for our customers and all consumers in general. With emerging concerns like renewable energy, our carbon footprint, global water supply all centered around the risks of climate change, we’re proud to play a role in supporting sustainability.

As the first Woolworths brand to offer a sustainable refill solution for our shampoo and conditioner, we’re excited for the next stage in our conscious haircare mission. In keeping with our ethical consumerism and sustainability values, we’re introducing a brand new hair treatment and styling range to the My Soda lineup with the same 100% recyclable promise as our shampoo and conditioner bottles. 

Oh and remember our refill pouches? Well, we used the same concept for our Hair Mask to reduce plastic usage, rather than tubs or tubes that you usually see hair masks sold in.  

Filling a much-needed gap at the supermarket, we’re targeting those thoughtful consumers that want environmentally friendly products with trend-inspired packaging that looks super cute in the bathroom! Oh, and our premium wellness treatments won’t break the bank, either.

So without further ado, introducing our brand new trio of Hair Treatments and Styling products.


Moisture Boost Recovery Hair Mask

Looking for a boost of moisture? Need to rehydrate your hair ASAP? Treat your hair with our Moisture Boost Recovery Hair Mask. Formulated with Coconut Oil, Shea Butter, Cocoa Seed Butter and Olive Fruit Oil, our Moisture Boost Recovery Hair Mask is a game-changer for hair strengthening and repair. According to our lab results, we were able to boost moisture by over 50 per cent using a totally plant-based, vegan and cruelty-free formula.

For that day spa feeling, apply to damp hair, from the mid-length to the ends. Then, after leaving it in for 5-10 minutes, rinse it out and repeat once a week for glorious results.

Speaking of glorious, each moisture-boosting, double-whipped hair mask is packaged inside the same soft plastic we use for our refillable shampoo and conditioner pouches. And they sure are cute. 

Frizz Tamer Smoothing Oil

A plant-based, vegan and cruelty-free formula with natural ingredients like Argan and Brazil Nut, our Frizz Tamer Smoothing Oil is better for your hair and the environment. 

Our Frizz Tamer Smoothing Oil is an essential defence upgrade that can help you avoid damaged hair from styling tools like curling irons, blow drying, straighteners etc. Capable of protecting your hair from temperatures as high as 230 degrees Celsius (that’s how hot they can get), no matter how frizzy your hair might be, our Smoothing Oil will keep it in check. Even keratin straightened flyaways won’t stand a chance.

To use, pump a small amount of oil into the palm of your hand. Then run your hands through from mid-length to the ends of your hair. Oh, and it can be used on wet or dry hair too.

Beach Waves Sea Salt Texture Spray

Nourish and condition your hair with our Beach Waves Sea Salt Texture Spray. Imbued with Dead Sea Salt, Kakadu Plum and Papaya, protect your hair from the environment while adding texture and body to your locks.

For that effortless beach babe style, shake well and spray directly onto either damp or dry hair. Leave in and begin styling with your fingers. We recommend concentrating on the roots for added body. 

Sustainable Hair Treatments From Woolies

Experience luxuriously premium hair treatments and styling products at a fraction of the price. Start your My Soda journey today. Visit your local Woolworths for sustainable hair care treatments, conscious haircare and a promise to reduce plastic consumption in Australia.

Check out the rest of our blog to learn more about our passion for sustainable hair care.

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