A Better-for-the-Environment Promise
As Australians, we should look to the Aboriginal people’s connection to the land. Seeing themselves as custodians, not masters of the land, they recognise that the environment sustains life and should be cared for, not just for us right now but for future generations to come.
Sadly humans often overlook the protection of our natural resources in the name of capital and society’s advancement. Particularly in the beauty industry, many product formulations use unsafe chemicals that pollute our waterways or are packaged in single-use plastics that clog up our landfills.
As a stakeholder in the beauty industry, and more importantly, the world, it’s crucial we do better to avoid the dangerous impact pollution can cause. While we can’t save the world today, we’ve been hard at work formulating a better-for-the-environment promise: cruelty-free, plant-based conscious haircare products.
How? We add to our shampoo and conditioner with Organic Aloe Vera Juice, Kakadu Plum, Avocado Oil, and many more natural and gentle plant-based ingredients.
Read on to discover how our plant-based, cruelty-free haircare approach has allowed us to create a better-for-the-environment promise while also delivering beautifully soft, healthy-looking hair.
Haircare That is Good on the Inside and Out
We all love a shower karaoke session with a hostage audience of aesthetically pleasing bottled products. We don’t love nasty chemicals and harmful ingredients in our shampoo or conditioner, especially when they’re inside plastic bottles that are destined to end up in a landfill.
Having an aesthetic shampoo bottle shouldn’t come at the cost of using a sustainable, natural hair care formula. We’ve stepped up to the challenge with a collection of sustainable hair care products featuring plant-based recipes with a planet-friendly refill solution that looks just as good on your shelf as it does on your hair.
Then there are our stunning waterways. We can do so many things around the home to reduce our impact on Australia’s waterways, such as minimising the use of pesticides in the garden, washing the car on the grass, and disposing of unwanted chemicals in the appropriate ways, NOT tipping them down stormwater drains.
Unlike our household sewerage system, matter collected in our stormwater is not treated, ends up in local creeks, and eventually makes its way to the ocean. Within the home, Australians can look at the products they use every day, such as dishwashing, body washes and hand soaps, and choose biodegradable products that can be broken down in the sewer treatment process before hitting our waterways.
We abide by strict greywater safe and biodegradable formula meaning you can leave your hair refreshed with the lustre of a Kakadu plum shampoo when you rinse out our Cleanse Shampoo.
More Than Just a Pretty Bottle
With your scalp being less than 1cm thick, you should care about the chemicals in your hair care products as they can seep into your skin. To us, nothing makes a bottle of shampoo less attractive than chemical nasties hiding in plain sight, which is why our hair care products feature:
- No Parabens
- No SLES & ALS
- No Propylene Glycol
- No Triclosan
- No EDTA
- No Harsh Detergents
- No Petrochemical Cleansers
- No Mineral Oils
Our haircare solutions hero plant-based formulas leverage our sustainable resource model that utilises the natural remedies our planet offers for effective hair care solutions. Why use synthetic chemicals when they can’t do half as good a job as the plant-based formulations we provide.
Then there’s the despicable act of animal testing. Where’s the beauty in the cleanse of an aloe-vera shampoo if it came at the cost of our furry friend's comfort? That’s why our better-for-the-environment promise is sealed by our vegan and certified cruelty-free practices that extend from top to bottom of our processes and suppliers.
Sustainable Haircare with a Refill Solution
As your shower karaoke session comes to an end, consider the shampoo and conditioner bottle in your shower. Will you continue to choose unsustainable haircare, or will you make the switch to the sustainable, plant-based and better-for-the-environment promise that is My Soda shampoo and conditioner? Well, here’s a rundown of what we offer your hair.
Organic Aloe Vera Shampoo and Conditioner With Rosehip and Coconut Oils
Enriched with Organic Aloe Vera Juice to help increase shine, Organic Rosehip Oil to help repair and smooth and Organic Coconut Oil to help strengthen the hair and nourish the scalp.
Shampoo and Conditioner With Argan and Moringa Oil
Enriched with Organic Aloe Vera Juice to help increase shine, Organic Argan Oil to help condition the hair and scalp, and Organic Moringa Oil leaves hair feeling deliciously soft and nourished.
Avocado Oil Shampoo and Conditioner with Kakadu Plum
Enriched with Organic Aloe Vera Juice to help increase shine, Organic Avocado Oil to help nourish the hair and scalp and Kakadu Plum to help support healthy moisture levels without the greasy feeling.
Once you’ve squeezed the last drop of avocado oil from a My Soda Cleanse Shampoo, you can keep the empty bottle as a pretty placeholder on your shelf while you pick up one of our Refill Pouches from your local Woolworths store. Compromise not the aesthetic of your bathroom nor the health of our environment with our Australian-made conscious haircare refill solution.
Visit our blog to learn more about our approach to sustainable haircare with refillable pouches. Then, once you’re ready to join our Conscious Haircare mission, visit your local Woolies and give your hair a bit of TLC with our delightfully fresh plant-based formula.