What Does Purple Shampoo Do to Your Hair & The Best Way to Use It (for Perfectly Blonde Locks!)

If you’re rocking blonde, white or grey hair, you’ve probably been told to add purple shampoo to your hair care routine. But what does purple shampoo do exactly? Is it the miracle solution for maintaining your blonde locks? Let’s dive into how to use purple shampoo, how often to use it, and whether it can be beneficial for our brunette friends as well.

What Does Purple Shampoo Do?

Purple shampoo is specifically formulated to neutralise unwanted yellow and brassy tones in blonde, silver, or grey hair. It contains purple pigments that counteract the yellow hues caused by factors like sun exposure, heat styling, or even hard water. By incorporating purple shampoo into your hair care routine, you can keep your blonde hair looking fresh, vibrant, and salon-finished.

When blonde hair begins to lose its cool tones, it can turn yellow looking, and no one is a fan of that brassy look, especially when you’ve spent hours in the salon chair to perfect it! Purple shampoo helps to maintain a cooler, more balanced colour. Perfect for in between hairdresser visits.

How to Use Purple Shampoo?

So, what’s the best way to use purple shampoo? Knowing how to use purple shampoo is essential for achieving the best results. Here’s a step-by-step guide:

Choose the Right Shampoo: Not all purple shampoos are created equal. Look for one that suits your hair type—some may be more moisturising, while others focus on colour correction. Our My Soda Blonde Shampoo & Conditioner range is filled with botanical actives designed to tone down that brass but also help protect & moisturise with Shea Butter and strengthen & soften your fair locks with Almond Oil.

Wet Your Hair Thoroughly: Start by wetting your hair with warm water to open the hair cuticles, allowing the purple pigments to penetrate effectively.

Apply the Shampoo: Squeeze a generous amount of purple shampoo into your hands and lather it into your hair. Focus on the mid-lengths and ends, where brassiness tends to be more prominent.

Leave It On: Let the shampoo sit for about 3-5 minutes, but be cautious! Overusing purple shampoo can lead to a lavender tint, especially if you have light blonde hair.

Rinse Thoroughly: Rinse out the shampoo with cool water to help close the cuticles and lock in moisture.

Follow with Conditioner: Always follow with a conditioner to maintain hydration and softness.

How Often to Use Purple Shampoo?

So, how often should you use purple shampoo? For most people, using it once a week is sufficient. However, this can vary depending on your hair type, the shade of blonde, and how often you wash your hair. If you notice your blonde starting to look dull or brassy, you might want to use it more frequently—up to twice a week.

Conversely, if your hair is on the lighter side or you have fine hair, stick to every 10-14 days to avoid buildup or unwanted toning.

Can You Use Purple Shampoo on Brown Hair?

Oh hey our brunette bestie! We didn’t forget about you! While purple shampoo is primarily designed for blonde hair, it can be beneficial for brown hair with blonde highlights or balayage. It helps tone any brassiness in the lighter sections without affecting the overall brown colour. However, if you have solid brown hair, you might want to avoid it altogether, as it could impart an undesired tint.

Incorporating purple shampoo into your hair care routine can help you maintain stunning, perfectly blonde locks. By understanding what purple shampoo does, how to use it correctly, and how often to apply it, you’ll be on your way to vibrant, cool-toned hair that turns heads. Whether you’re a blonde enthusiast or someone with highlighted brown hair, mastering the art of purple shampoo can be your secret weapon against brassiness!

If you are in need of some brassy toning, check out our Blonde Shampoo & Conditioner range. Exclusively available at your local Woolworths.